Berk is a boy's name of Scottish origin that means "birch tree meadow." Birch trees are a symbol of regrowth and new beginnings, making it ideal for the newest addition to your family.
So when the client( Sri Lankan company) came to us with their wooden product they wanted us to come up with a Name also in Sri Lanka Sinhala word for wood is " lee " so we thought put above Berk and lee together as "Berklee"
So as the logo mark i decided to use the Sinhala word itself is as the logo mark
Exploring brand positioning
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